Communication and media in India today

Communication and media in India today
By : Jacob Srampickal

The communication media unmistakably make a great impact on youngsters. They spend their leisure and even study hours with novels, films, television, radio, newspapers and magazines. The contents of these leave adn impression on young minds. Being at the receiving end students must know about the ways and means of these media, so that they will be active, critical, discriminating viewers and reviewers, rather than mere passive spectators who receive whatever the communication media offer. This book is an attempt to introduce a clear understanding of the methods of the various media. It should not be read like a passive text. It does not say “Read me and you will know all that you must know about communication”. Rather, it pleads: “Study me, and you study, search yourself, and with your friends try to understand how this business of communication operates in our society”.

Price :  Rs 150/-
Pages :
Cover :  Paper Back
ISBN :  8174950397